Biography
James E. Grunig is a noted public relations theorist. Grunig has over 20 years of experience in the field of Public Relations and he has published 250 articles, books, chapters, papers, and reports as well as received several awards and honours from the Public Relations Society of America and the Institute for Public Relations Research among others. Grunig received his Ph.D. from the University of Wisconsin–Madison in 1968 and is Professor Emeritus for the Department of Communication at the University of Maryland. Grunig has helped to improve the Public Relations profession by adding new theories including the four models of Public Relations. Of particular importance, we must also briefly examine the Excellence Study of Grunig's which very eloquently ties the 4 models to this study. In this work, Grunig lays out how not only can companies choose the theory to your right that is most suitable for them, but also allows for communication with their specific publics to be involved. |
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The Importance of the Four Models of Public Relations
James E. Grunig, public relations expert and guru, has over 20 years of experience in the field of public relations. The early days of public relations knew no theories knew no theories, thus little to no thought was put into communication plans, tactics, strategies, or programs. With no theoretical foundation, public relations in many cases did more harm that good because legal ramifications, such as libel and fraud, were not considered. This oversight and bad judgment had dire consequences (i.e.profit loss and a tarnished organizational image) that had to be alleviated and avoided in order to insure public relations' survival. Grunig's research has added many new theories to the body of knowledge that already exists. These theories have helped to improve the field of public relations in many ways. Public relations practitioners are better able to serve the organizational and public interest by using the best model or models listed below. |
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